An Email Script That Will Land You Collabs

email script for brand collabs

Reaching out to brands is hard. The more blogging and influencing progress, the harder it is to get a piece of the pie. However, with new challenges come new opportunities, believe it or not. And I’m a firm believer that you can make anything happen for yourself depending on how willing you are to make it happen. So, we’re going to talk about an email script that will set you apart from the crowd and land you collabs. 

I’ve gone back and forth with my approach to brand collabs. First, I didn’t reach out to anyone and let them come to me. Then, I went all in and reached out to brands left and right. Both of those techniques have been proven to work, but I will say the way I went about contacting brands the first time around did not work…

scripts that won’t get you brand collabs

When I first started emailing brands my emails were super long and really personal, almost too personal. I went above and beyond to tell them my background story: when I discovered fashion, how I got to where I am today, etc. Then I went in to talk about how a collaboration like this would be a dream come true and blah, blah, blah. Basically I did everything you should not do.

Long, desperate emails to brands don’t work. You know, the overly excited and complimentary emails like I described above? Yeah, those won’t do it.

Brands get hundreds of thousands of emails a day so the last thing you want to do is send something longer than 4-5 sentences.

They don’t care how much you love them or how long you’ve been following them for, so no need to include that. I mean it’s nice but what’s nicer is when you can show proven results from your efforts (we’ll talk more about that in a minute).

Don’t waste your time explaining why you’d be the perfect brand ambassador or how you knew you loved fashion from an early age. Brands want conversions not a bedtime story.

Brands also don’t want groveling. There is no need to beg for a brand to work with you. They’re not interested in learning how this could benefit you, they want to know what’s in it for them.

girlboss office decor

scripts that will get you brand collabs

You want an email script that is short, to the point. This is a potential business partnership not a text message to your BFF.

If you can, you want to find the person’s name who you’re emailing. A lot of the time it will be some general email but if you can dig a little deeper and find the person who’s in charge of those emails, it’ll show you’ve done your homework.

Your email should include a brief intro (who you are, what you do, how you know about the brand. Then, you pay the brand a specific compliment either regarding their website, a recent Instagram post, their newest collection, etc. (this can be one sentence).

Then if you’re a more seasoned blogger you can mention a few past collaborations with well-known brands or the results you’ve yielded from a specific campaign. For example, you could say “For the XYZ campaign, we sold out of XYZ within 2 days”. Brand love success stories.

Next, you go in for the ask. By “the ask” I mean you tell the brand how you’d like to help them. Brands always need to know how they’d benefit from working with an influencer. Finally, you end with a CTA (call to action). You could say “I look forward to your hearing from you soon!” or “Please email me back at your earliest convenience”. This helps get some sort of a response even if it’s not the one you wanted, but at least you know.

As long as you include the two most important components: a specific compliment and how the brand can benefit from your services, you’re in good shape.

What questions do you have about reaching out to brands? Ask in the comments below! 

xx

You Might Also Like

10 Comments

  • Reply
    Brittany
    05/23/2017 at 11:56 am

    LOVE this…this was so helpful to me. THANK YOU!!

    • Reply
      Brittany
      05/23/2017 at 10:35 pm

      That’s awesome Britt I’m so glad! Thanks for all your support. xx

  • Reply
    Femmy Rona
    05/24/2017 at 8:02 am

    Love how the post is to the point. Thanks for sharing with us, really appreciate it.

    My only issue is that I’ve just started blogging and don’t have a big following so I guess I’ll have to work on that first.

    • Reply
      Brittany
      05/24/2017 at 10:21 am

      Thanks for reading love! Work on your craft first and foremost (content), then the following, and you can simultaneously reach out to brands as a micro influencer. The worst that can happen is they say no but at least you’re getting practice. Hope that helps! xx

  • Reply
    Nikki
    05/24/2017 at 4:37 pm

    As someone who just started their blog, this is super helpful! I know my blog is still small but I really hope to grow it to the point where I feel confident reaching out to brands and people, knowing that I can offer them something in return. So thank you for this!! I will definitely be referencing back to this at some point!! PS, I love your blog and congrats on hitting 10k on insta!

    • Reply
      Brittany
      06/01/2017 at 9:38 am

      Thank you SO much Nikki… that means so much to me. You’re a doll. If you ever have any questions please let me know! xx

  • Reply
    Brenea
    05/24/2017 at 5:25 pm

    I feel like emailing brands is similar to me writing a cover letter because I used these same methods. However, I sent out a few rounds of emailing brands but didn’t add the compliment factor. Will do that next time.

    http://beez-hive.com

    • Reply
      Brittany
      05/25/2017 at 5:22 pm

      You’re so right Brenea! Your initial email to brands is just like a cover letter… you gotta hook em in! Let me know how things go once you incorporate the compliment! Thanks for reading. xx

  • Reply
    Lis
    05/29/2017 at 8:10 pm

    What about when it comes to getting a comped meal at a restaurant if you want to blog about and promote a restaurant, bar, etc.?

    • Reply
      Brittany
      05/30/2017 at 3:24 pm

      Hey Lis! You can use the same email script regardless of the collab you’re trying to land, just make it less fashion related and more geared toward whatever you’re trying to accomplish (free meal, free travel, free product, etc.) and what you can offer the restaurant in exchange. First and foremost you want to make sure the brand/company knows how they’d benefit from your services. Hope that helps! Let me know how it goes. xx

    Leave a Reply