How to | Create Content 5 Days a Week

how to create content 5 days a weekIf you asked me a year ago about how often I thought bloggers had to post to stay relevant I would have said once a week. While I still think you can get away with one blog post a week, I don’t think you can post once a week on all your outlets (Instagram, Twitter, Facebook, YouTube, etc.) and expect to gain a large, loyal, engaged audience.

Now that I’ve been blogging for what feels like 100 years and given the state of the “market” (such an official term I know), I can say with confidence that you need and I mean need, to have content ready for at least 5 days a week. If you aren’t active 5 days a week, you risk being forgotten about.

But don’t panic, because I have a few tricks up my sleeve that will make pumping out content 5 days a week, a piece of cake. Ok, maybe not a piece of cake but maybe like a piece of gluten free pie so you’ll need to put a little work in on your end, which as a determined blogger, you should be used to by now.

Usually, after I plan my content for the month in my planner (get my favorite planner HERE), I break down each blog post into 5 new pieces of content to use for the rest of the week.

how to create blog content

Sending out an email newsletter is an extremely undervalued strategy most bloggers don’t even think about. It’s an easy way to create content on days you don’t have anything planned.

For example, some people have slow days during the week (usually Fridays) and maybe they can’t get around to posting content anywhere else so a newsletter would be a great filler because it takes little to no effort. I mean of course you don’t just want to randomly throw something together but newsletters take less time to prepare than a YouTube video or blog post.

If you’re going to go this route (and I suggest you do), sending your newsletter at the same time on the same day each week is key so your followers can anticipate it. In blogging, consistency is your best friend.

I also suggest taking an idea from one of your blog posts from that week and expanding on it in your newsletter as exclusive content. Not only is it a way to give one last push on your blog posts from the week but you’re rewarding your most loyal followers by creating brand new content for email subscribers. It’s a win-win.

INSTAGRAM

Instagram pictures are the most obvious way to create content 5 days a week. It’s the hottest platform to date plus it’s the best way to be discovered by brands and new followers. And for your current followers, it’s the best way to stay in touch and stay relevant. Here are my 3 favorite ways to integrate Instagram pictures into your daily routine:

OOTD

I am such an OOTD advocate because it shows the behind the scenes look of an editorial (more professional photograph/campaign). OOTDs are your everyday outfits that you actually wear. Literally, you just find a good place to shoot, grab a friend or coworker and take a picture, edit, and post to Instagram, that’s it! Honestly, I prefer Instagram outfits over things that are too curated on the blog because it’s practical and usually not over the top. An OOTD Instagram pic is content you can do every single day… as long as your outfit is Insta-worthy.

Flatlay

Flatlays are a great go-to for the days you don’t have an OOTD aka you’re having a bad hair day, sick, have nothing super exciting to share. I also love flatlays for brand collaborations. If you’re gifted something from a brand, flatlay it! If you want to share your latest obsessions, flatlay it! If you’re working on an exciting project, flatlay! They’re the best and easiest way to create content for Instagram.

(Let me know if you want to see a flatlay tutorial in the comments!)

Quote

Another Insta pic idea is to use a quote from any of your blog posts. There’s no use in wracking your brain thinking of some groundbreaking quote or statement. Just skim some of your blog posts for something that stands out and turn it into a quote for the ‘gram. If you take a quote from that week’s blog post you can use the image as promo for your new blog post and direct them to your blog.

Using all 3 options in combination with the other once a week would actually give you  6 days of content!

blogger-obsessions

SNAPCHAT

Every time you have a new blog post or new anything for that matter you should be producing content in the form of teasers via Snapchat and Instastories. In combination with documenting your day, you could plug in promotion for whatever you want to push (blog post, Instagram picture, etc.) every day for the week which will give you content on those platforms. Doesn’t get much easier right?

I will say that you want to make sure you’re posting about more than just your new blog posts on Snapchat and Instastories otherwise, it will get boring and annoying after a while. For example, documenting your day is a super easy way to add different content to the mix. All you have to do is record where you are and what you’re doing.  Your followers would love some behind-the-scenes action.

YOUTUBE

Once you have your blog post(s) for the week you can then turn them into videos or do an Instagram live recap. If you’re feeling really ambitious you can do an Instagram live recap while recording yourself and then turn that into a YouTube video. You still with me?

There is no doubt creating videos are much more complex than blog posts or a quick Instagram pic but trust me when I say videos are worth the extra time you have to put into them. Like I’ve said before… video is king and if you want to build a long lasting brand you better start incorporating it into your content.

If you’re not quite ready to take the leap into YouTube due to time constraints or otherwise, start with Instagram live since it literally requires little to no prep work. You just hop on and start doing whatever you’re doing! I mean, obviously you should have some strategy behind your Instagram lives but for the most part, they’re pretty straightforward.

 

What’s your take on creating content? Is it easy for you? Hard? Do you want to know more about how to do it? Let me know in the comments below!

xx

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10 Comments

  • Reply
    Chloe
    05/09/2017 at 8:27 pm

    It can be hard for me sometimes especially because I feel like I run out if things to wear! I mean, I see some bloggers wearing white tshirts and black jeans everyday and it works for them. Everyone loves it! With that being said, I don’t want people to get bored of me and my basic outfits. Finding things to write about is also tough for me. I feel like it was so easy to say “hey, I’d write about this, this, and this when I start my blog”. Once I actually started it, all those ideas disappeared into the fog. Even flatlays just aren’t something I genuinely enjoy either. I’m trying to take a step back and rejuvenate my mind, but it’s not really helping lol

    • Reply
      brittany
      05/11/2017 at 10:27 am

      It is definitely hard finding content that works for you and your audience which is why I recommend testing out different things to see what your followers like. I’m also not the biggest fan of flatlays either but it’s nice to throw that in the mix to break up your Instagram feed, (something I should do more of). Have you tried recycling outfits and wearing the same white T with fun pants or a skirt or shorts? That’s always a good way to discover new outfits with stuff you already have. Hope that helps. Thanks so much for your comment doll! xx

  • Reply
    Chloe
    05/09/2017 at 8:28 pm

    Also, this is a great post! It makes sense to break down your posts into smaller pieces in order to have content on different platforms. I’m gonna try it out. Thanks for the tips, B!
    Chloe recently posted…Co-ord Sets for Hot Spring DaysMy Profile

    • Reply
      brittany
      05/11/2017 at 10:27 am

      Haha you’re welcome Chlo! Thanks for your killer comments. xx

  • Reply
    Shahreenie
    05/09/2017 at 11:30 pm

    Love this! This actually puts things into perspective. I’ve been feeling a tad bit lost in terms of content creation but yup, motivation received! I’d also love to see a tutorial on flatlays! Thank you, my favorite person on iG xx

    • Reply
      brittany
      05/11/2017 at 10:15 am

      Haha that’s awesome Shahreenie. I’m glad I could be your motivation to kick things into gear! I will 100% do a tutorial on flatlays, thank you for letting me know! If you think of anything else you’d like to see please let me know. xx

  • Reply
    Brittany
    05/13/2017 at 12:19 am

    I would LOVE flatlay tutorial…PS um I don’t know what flatlys are… such a rookie blogger over here haha!!

    • Reply
      brittany
      05/17/2017 at 7:58 pm

      Haha I got you girl! Tutorial coming soon! xx

  • Reply
    Femmy Rona
    05/16/2017 at 5:25 pm

    Love the newsletter idea! Do you have any tips on how to word it or what to include apart from the exclusive blog post? (Sorry)

    I tend to use quotes on days I’m stuck but love your take on posting blog post related quotes and using that to generate traffic to the blog!
    I suck at flatlays and try to stay away as much as possible but they look great when done properly.
    I always get ideas when I’m having a shower (where I cannot make a note of it) and when I’m praying (which is bad cuz I shouldn’t be thinking of blogging when I’m praying lol)

    • Reply
      Brittany
      05/22/2017 at 11:38 am

      Hey Femmy, don’t apologize… it’s a good question! I would be more personal in the email than you are in your blog posts. You can also include exclusive tips or insider info. based on your niche. So if you’re a travel blog, for example, you could send a newsletter with 5 unbeatable vacation deals going on each month or you could share local secrets to different destinations you’ve been to. It’s all up to you and the content you’re putting on your blog! The main thing you want to do is make it different otherwise people won’t have a need to join. Hope this helps! xx

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